Three ways to run promotions
We're not pretending there are no trade-offs. Here's how building it yourself, using PromoStack, or buying an enterprise suite actually differ.
| Build in-house | PromoStack Our pick for indie SaaS | Enterprise suites | |
|---|---|---|---|
| Setup time | Weeks of engineering to design, build, and harden | Minutes — sign up, get an API key, create a code | Days to weeks — procurement, onboarding calls |
| Race safety | You design the locking, idempotency, and double-redeem guards | Built in — atomic redeem with idempotency keys | Included, as you'd expect at the price |
| Maintenance | Yours forever — every bug, edge case, and outage | We run it — status page, logs, and audit trail included | Vendor support under contract, SLA tiers upsold |
| Price | Never free — it's your engineers' time | Free, or $29/mo (Starter) / $79/mo (Growth), billed via Paddle | €600+/mo and up for full suites |
Prices shown are public list prices as of October 2026: PromoStack Free / Starter $29 / Growth $79 per month via Paddle. Enterprise suites such as Voucherify list enterprise pricing in the €600+/mo range — check their current pricing pages for exact figures.
The questions we'd ask any vendor
Including us. Run any promotion solution through this list before you commit — the answers matter more than the feature grid.
Evaluation checklist
- Will you need retries that never discount twice?
- Can you describe stacking rules in words your support team understands?
- Who answers when a coupon code leaks at 2am?
- Does the price make sense next to your MRR?
- Can you cancel in a click, or is there a contract?